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  • Tips For Planning A Flawless Product Launch Event

    by WhiteMassif, Posted on 08/01/2018

    Organizing a flawless product launch in a competitive marketplace is a significant challenge for any company, regardless of size and budget. After spending months or years for Research & Development, suddenly it’s time to plan your launch event. But the big question is where to begin?

    Use these tips to plan a successful product launch event.

     Pick the right venue

    Selecting the right venue is one of the most important choices you will make in the product launch planning process. Your venue choice should be based on mainly two facts: who will be your target audience and what will be the guest list size. You should make sure that the venue you select can accommodate the expected guests and is suitable for the audience. Always select the one with commodious and manageable entrances and exits and lots of parking.

     Know your audience

    This is a big step; research your audience before your event. You should have a general idea of who your audience base is, and the demographics such as their socio-economic level, gender, preferred learning styles, age, income time expectations etc. The key to a successful product launch is to target specific customers in very specific ways.

    Define and Launch a minimum viable product with a prototype

    The Minimum Viable Product (MVP) is a product with just enough features to satisfy early adopters. This technique helps to gather validated learning about the product and obtain feedback from the product’s initial customers.

    After considering the feedback from the initial customers, you can design and develop the final product with the complete set of features.

     Build your launch schedule

    A product launch schedule is crucial for a successful product launch event. You can start the scheduling by deciding on your desired launch date. Then work backward to come up with a pragmatic timeline for all teams involved. The launch calendar should contain every step you need to take to reach your goal. Your entire team should be aware of the schedule so they can prioritize tasks properly.

    Hopefully, these tips will make your product launch simply flawless. Always keep in mind that a well-defined customer-targeting process, a great team and a flawless product are the keys to a successful corporate event. Now fasten your seatbelt and explore your event!