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  • 5 Steps to Perfect Product Launch Event Planning


    by WhiteMassif, Posted on 02/07/2018



    Every company, when launching a new product/service, uses various techniques to spread awareness about the product to its targeted customers. Among all, product launch events are one of the common and most fruitful techniques. A successful event, planned by a professional event management company, not only helps spread awareness, but also attract on-the-spot sales as well as feedback for the product/service. Though planning is a part of the service offered by corporate planners, there are a few points that you should keep in mind to get the best event planned.

    Appropriate Choice of Venue
    The venue is the prime factor to be discussed as it will impact in terms of what audience is being attracted to the event, how well the product is being displayed, and whether the audience is able to understand and interact with the product.

    Selecting the Right Theme
    There are many corporate event planners who can arrange everything. They can guide you to select the theme that projects the right message about your product, highlighting the product and company.

    Engaging the Audience
    It is essential to keep the visitors engaged and cut the boredom. Generally one invites some celebrity or comedian to entertain the audience alongside endorsing the product.

    Planning a Perfect Timing
    The timing of the launch plays a key role in the event success. You can either launch the product the same day as its sale date or spread some teasers before the actual launch. Launching the product on a public holiday can attract more audience.

    Promoting on Social Media
    Today, social media platforms have become a place where almost everyone is present and active, making sites like Facebook, Instagram, and Twitter the best for launch.

    A successful launch is important to kickstart the success of a new product, for which proper planning and execution is vital for the best results. Since you need an experienced team, you should hire a professional event management company who can help you launch your product the right way. In Banglore, White Massif Company manages all these kinds of events like Annual Day Celebration, Award Ceremony, Employee Engagement and other events, helping corporates achieve their business goals.