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  • Event Planning Fails And How To Avoid Them

    by WhiteMassif, Posted on 25/09/2017

    As an event management company in Bangalore will tell you, planning and executing an event perfectly is a tough job. There are so many things that could go wrong – after all, you have to manage multiple people, vendors, equipment and little details during an event. Let’s see what the most common event planning fails are and how you can avoid them:

    Not Knowing your Target Market

    If you fail to understand whom you’re organizing the event for, your event could very well fail right from the word GO! This is because everything should be based on your target audience: entertainment, food, venue, amenities, and so on.

    Define the purpose of the event, and identify the reasons why people would want to attend; identify the age, gender, professions and basic cultural background of your audience; understand their needs and pain points; check what social media platforms they are active on. The more professional types are likely to spend more time on LinkedIn and Twitter, millennials on Instagram and Facebook, and so on. Knowing all these details about your audience will help you plan your event to appeal to them, and provide great value.

    Taking Sponsorship Lightly

    Sponsors are a crucial factor in making any event a success. This is because to provide a truly memorable event, you need funds; and what better way to source funds than getting sponsors for the event, ask event management firms in Bangalore. Sponsors will give you funds as well as generate publicity for your event. Make sure that the sponsor’s business and your brand are relatable.

    For example, if it’s a seminar for doctors, pharmaceutical companies and medical equipment and device manufacturers are obvious choices for sponsors. You’ll also need to work out how to convince the sponsor of their gains from sponsoring the event – publicity, goodwill, etc. once you know your target audience, it will be easier for you to get the right sponsors too.

    Improper Allocation Of Resources

    To pull off a memorable event, not only do you need good leadership, you also need to allocate resources properly; put the right person in charge of each job – not doing it is a nightmare. Identify who in your organization has the requisite skills for specific tasks, right at the outset. For example, you need someone with people skills in charge of reception and registration; someone with technical skills in charge of the A/V equipment, computers, and so on – you get the point.

    No Backup Plan

    No matter how well you plan, if something is to go wrong, it sure will! Lots of crazy things can happen at the last minute, as per experienced corporate event planners in Bangalore: speakers may cancel, fall sick, weather may go haywire, your caterer may mess up… it could be one of many things or even a couple of things.

    Always have a backup plan ready. Sit down with your team, assess your risks and make a list of what could possibly go wrong, and have alternative arrangements in place.

    Is the thought of planning your next event daunting you? Why go haywire when you have expert help close at hand? White Massif is one of the top 10 event management companies in Bangalore with years of experience in dealing with all kinds of event-related crises. Call them now at +91-990-0141-177 to talk about your upcoming event.