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  • 4 Brilliant Product Launch Ideas You Shouldn’t Miss!


    by WhiteMassif, Posted on



    Product launch events are one of the most powerful ways of exhibiting your product and giving your audience a first-hand learning experience. But more often than not, companies often lose out on making the most of this opportunity because they stick to a simple presentation and nothing more.

    Top event management companies in Bangalore have some smashing product launch ideas that can get people talking about your product and also get people to buy them right at the event! So let’s get started…

    1. The Venue Matters!
      Associating your product with the venue does create a huge impact on your audience.  For instance, if your company is planning a software launch, think about hosting it at a popular tech park. If you are thinking about a destination event, think about all the other experiences your venue has to offer,  apart from being the stage for your product. The destination does allure your guests as much as the product, so make it worthwhile. 
    2. Use technology
      You launched a great software that promises to solve ‘X’ number of problems for your guests and your speaker explains the software, usage and everything in between. And then what? Give your guests a chance to interact with the software on a more personal level. Setup kiosks or systems that can give demos and let people have a closer look at what your product offers, This increases the chance of immediate bookings and sales! 
    3. Entertainment
      “All work and no play makes Jack a dull boy”! Yes, we’re talking about the entertainment factor at your product launch. During the course of the event, make sure you incorporate an element that makes your event fun and memorable and not all business talk. For instance, a standup comedian can talk about the troubles your guests face at the office and mention your product in between. If you are closing the event, you can cap it all off on a more fun note like a dance.  
    4. Make your event exclusive
      Yes! Exclusivity makes even the most mundane topics sound exciting. So won’t it make your product launch talk of the town? Yes, it will! An ‘invite only’ event, make your guests feel cherished and special and those who didn’t make it to your invite list will surely look forward to post-event updates and an invite to your next event! 😉

    Product launch coming up?
    You need the best event management company in Bangalore.
    White Massif event management services are the best in town.
    Call: 099001 41155 for bookings